PR in a Box

PR professionals place more than 65% of all the stories that you see in the media.

It's no secret that the public relations industry has long held too many secrets. Very few people even understand how public relations can benefit your business. Those who have some experience with it, often seen as a high-priced, useless service that only large-scale, profitable businesses can use. Some people have had bad experiences with the inflated prices of the PR firms that have spent too much time strategizing, and not enough time to get results.

The truth is - no other initiative to grow your business faster and effectively a strong PR campaign.

So ... What is public relations?

Public relations is nothing to do with your business reputation. It covers management of a crisis, planning a speaking opportunity, or pitching a story to a local journalist. Good PR people know all the secrets and tips, that is to say. How to launch a journalist at the right time for the right story
How to monitor the news for stories about your business
How to send a proper thank you and forge a stronger relationship of media

The truth is, anyone can do PR if you take the time to learn a few tricks, practice a little 'writing, and learn the basics of the industry.

Public relations can provide success for your business faster than any other part of the business model - but you must provide strong in order to obtain measurable results. PR translates into sales. It results in more traffic to your website, more customers in your door, and higher profit margins. It 'hard to measure, but it is not impossible and well worth the effort.

The difference between marketing and public relations is simple. Marketing involves a financial contribution being output with the initial results, while the PR provides initial financial output, with results pending. With PR, you usually pay for one person (or tools). With the marketing - you're paying for collateral.

Much of public relations is measured in what we call 'Value For equivalence', or AVE. If you were to buy advertising in a publication of the local press or on television, what will it cost? It would be as credible as third endorsement by an objective journalist? This is where you get to see the immense value available from a well-documented, strategic public relations plan.

What should I look for in a public relations consultant? Look for someone who has good contacts (and a reliable database average)
Look for someone who has a good clipping files
Look for someone who really 'does' your business
Look for someone who has focused on results - NOT endless strategizing

In today's fast paced world of marketing, not worth it to spend big bucks in advertising - it's worth doing your homework ... and then sit back and enjoy a huge PR buzz .......