Tips to be relevant to your AdWords campaign

Google is improving its value to users making many changes to Google Adwords. They know that what matters is the user, not the advertisers, but it is they who pay for ads. Paying more does not mean having better service or deference.

Google knows who value their business are the users. The question is to be relevant to the ads because they are the users who are the ones to enjoy a successful experience in their searches.

Day to day, we find that many campaigns created by companies, have a poor structure to achieve the purpose of advertising. Often, this leads to an advertising campaign unprofitable. That is, the money invested is greater than the money recovered through sales.

A good Adwords campaign is to choose the right keywords, sort them by landing pages whose relevance is greater and group ad groups accordingly, among other things.

Do not bring your visits to the home page of the domain if you are interested to go to a specific page. We tend to think that users will do what the advertiser wants, but it is not. Always a very clear guide every step we want to do the user. Thus, if we want the page where you begin the selling process, you will have facilitated the process.

Keywords, the ad that is used and the destination page must be the more relevant the better. So you get a good "quality score" and decreases the payment for clicks.

Another trick is to use exact match. It's a much easier way to monetize campaigns. The keywords will be much cheaper, although the views collected will be lower. But tests whether the visits are inserting the code quality of conversion, but it's like putting ads on radio and television where we do not know exactly who our target audience.

The announcement includes title and two lines to describe what is sold. Be sure to put in the first line of description of the ad, the benefits if the potential buyer will purchase in your landing page. And in the second line indicate the performance of the product or service. If you do the opposite, CTR (click trough rate) of your ad will be lower and you will the more expensive clicks. The title should be dynamic to lower the cost of the click as well.

But the main factor in selling is the landing page. A persuasive page will greatly facilitate the job of selling or making contact with the business user. The page has to be persuasive and make a call to action. Even if you change the title of your page for a more attractive, as long as users are on your website can increase dramatically.