What Are The Fundamental Considerations in the Design of E-Commerce A Solution?

This is a blogpost in three parts. You can read part 2 and 3 here:

What Are The Fundamental Considerations in the Design of E-Commerce A Solution? Part 2

What Are The Fundamental Considerations in the Design of E-Commerce A Solution? Part 3



Part 1: Design and Business Model



1. What elements should include a web page to make it attractive?

The attractive design of a website can mean different things to many people. Also different types of websites may have different design goals, such as a corporate website could be interested in the generation of potential customers, while the goal of e-commerce site may be the brand differentiation or increase in the sales volume. To expandeer.com, attractive design (ie successful) e-commerce site, means to develop and design a solution in order to sell products.

A website with great looks you can achieve the goal of creating a strong brand, but its appearance is not large enough to sell products or services. Therefore the elements that you should consider for a successful solution must be to support purchasing decisions of customers. The pages should, among other things, consider the following:

A specific design: you have to define the main characteristics (profile) of consumers would access the site online and attach the design for this type of text and buttons cliente.Utilizar clear commands. The Latin American consumers, although that is gaining more skills when using internet tools, usability of the site must be simplified to máximo.Proporcionar a site with easy navigation (and has no problems with different browsers: Internet Explorer 6.0, 7.0, 8.0, FireFox or other) high calidadResaltar Photography products and services better vendidosEl use entendibleEl site structure and content usage goal to serve also for SEO purposes (website location at the top seekers) Effective use búsquedaEstrategias function vs. Market Price. Our Price

Create an e-commerce platform with customer focus is the key to a profitable online business. This is the principle that guides the architecture of a new electronic trading platform.

The main challenge to create a well designed website is to establish the correct information architecture, considering it has a lot of different products and it is important that the customer can find what you're looking for quickly. The design of the flow of information is reinforced with graphic design.

2. How transaction should be one page?

An e-commerce solution for an established business in Latin America can offer three main options to complete the transaction online: 1) Check out and complete the purchase online, 2) Book and collect the product in a store and 3) The online booking for delivery and payment.

Check out and complete the purchase online. In this scenario, you require the purchaser to complete the purchase on the site through the payment system without human intervention. The payment process should encourage the buyer to provide all the details to complete your payment and must also be very simple, including a feature to show the progress payment. The logistics of delivery, inventory and customer service department should be linked to this process to ensure a successful experience at cliente.Reserva and collect the product in a store: In this option, the customer can select and book the product to remove it in the store. The customer can select the store or outlet where the product is to collect and pay for the product online or offline tienda.Reserva for delivery and payment: The buyer can reserve the product online and order their gives his home where cancelará.Para these online options are successful, the following components of an e-commerce platform has to be adapted and implemented:

PedidosSistema productosGestión catalog of Payment (credit card, debit card and cash processing) Shopping comprasIntegración with inventory systems (optional) Integration with POS (optional)