Saturday, August 25, 2012

Bilingual Marketing - Profit from the two languages ​​in sites that promote and Commerce


If you run an internet business should benefit from these tips on marketing bilingual. If you run your business in an English speaking country, then you should investigate which second language your potential customers would use to find your site and buy from you.

If you run an internet business in a non-English speaking country you should make sure to have an English version of the site, too. That will give you access to over millions of potential customers.

When planning your visibility online in two languages, you have 3 options:

1. Bilingual website divided in two domains

You can keep the two language versions of two different domains. That will give you the advantage that it can have important domain names rich in words in the language in question or use national domains, as we have with google.com and google.fr.

2. Bilingual website on a shared domain, but two subdomains

This is another option, since the two domains function as subdomains. But it can also be set so that the main site is in the root domain and the language is more in a subdomain, as we see with Yahoo: yahoo.com like General English version, and fr.yahoo.com / as the French version of Yahoo.

3. The bilingual website is simply divided by the second language version in a subfolder. This is a very common approach for a bilingual website and it will work well for a smaller site. On the other hand, may not benefit from some special opportunities for promotion through marketing bilingual.

For some time it was possible to include a script for automatic translation of web pages in English. The script by using the translation service Google will then translate the web page specific to the language when the visitor is simply pressing a button. Scripts exist at the time to translate English texts into Spanish, French, Italian, German, Portuguese, Japanese, Korean, Russian and Chinese.

Currently, these scripts are more translators for marketing purposes, such as the quality of the translated text is quite different from what a human translator could do. On the other hand had the translated text will definitely give the visitor the impression of what the website is about. If you do link to the URL translated to other websites you may obtain a share of the excess traffic through search engines.

It is possible if an example here at Free Articles articles.net-free.

Improve visibility with free articles

Many marketers have realized that writing and distributing articles for reprint and use the free state is one of the very best marketing tools we have today. These trips over the power of article marketing viral marketing. When each item is loaded article directories such as EzineArticles.com, GoArticles.com ArticleCity.com and live their lives in cyberspace and promote your ideas, back links and branding for years to come.

When you have a bilingual capacity that will give you a good advantage, as you can distribute your articles in two languages ​​.......

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