Strategic PR Tips for lawyers to take advantage of public relations Litigation

The use of public relations in litigation is becoming increasingly common in today's world. Litigation PR is defined as managing the communication process during litigation or arbitration processing so as to influence the outcome or its impact on the overall reputation of the client. In today's world is increasingly common for firms to be assisted by public relations consultants and advisors. This is evident from the increased media coverage of court cases and the law. Many parties to a dispute have very important issues and interests that go far beyond the legal issues and problems. Negative publicity can cause damage to an organization and / or reputation of an individual even though prevail and win in court. Therefore the impact of negative advertising on public opinion can not be ignored.

There are proven ways to use public relations to assist attorneys in their litigation efforts. Here are ten (10) public relations advice to help lawyers to influence the outcome of litigation, protecting the reputation of their client before and after the litigation, making the point of view of a known buyer, ensuring a balance in media coverage , helping the media and the public understand complex legal issues, defusing a hostile environment and help to resolve the conflict.

1. Strive to maintain and a public relations consultant for your legal team at the beginning of the engagement client.

2. Enter a professional public relations consultant who has experience in litigation PR.

3. Develop a strategic communication plan for engagement. An effective public communication strategy must complement, support and strengthen the legal strategy. Do not hide information from your expert in public relations, as it could be disastrous in the development of PR strategy.

4. Work with your professional advisor to select a PR spokesman for the company and work closely with the spokesperson prepare him or her for any public appearances and public statements.

5. Listen, hear and understand what your professional PR consultant tells you so you can develop a clear vision of a big picture point of view with respect to an issue that goes beyond litigation in progress or an immediate problem.

6. Rely on the strategic use of experience of your public relations experts in media relations.

7. Strategically engage the resources of experts in public relations and networks with various media and interest groups identified.

8. Look, trust and use know-how PR professionals in making statements to the media and the public.

9. Strive to understand that there is a difference between writing and writing legal documents for the general public.
Work closely with your consultant for public relations, so that he or she can translate the "legalese" in English "common" for the media and the public.

10. They are the lawyers involved in the formation media to raise their level of comfort when it comes to dealing with the media. Have your public relations expert to educate and train lawyers on how journalists work, how to play maturity in the interview process and how to develop a positive rapport and relationship with the media .......