Improve Google AdWords Keyword Quality Index

Whether you realize it or not, the amount you pay per click with your Google AdWords campaign is not what everyone else is paying. The higher the Quality Index Keyword (KQI) are worth less than you owe on your keywords, the higher your position will be.

Your KQI is a direct correlation a little 'to the way in which the keyword is relevant to your site, and above all, the page that the ads lead you to. So this brings up the best ways to increase your score.

1) Create landing pages for your ads. Do not send everyone to the same page. Send to a series of pages that have to do with those particular keywords. The more relevant the landing page is the keyword the more your score will KQI.

2) Create ad groups so as to separate the keywords. Do not group all the keywords together, if you are targeting different things.

For example, one of my clients Logicbright CRM has two markets. One is CRM for small businesses and large corporations is. The keywords that are important to each group happen to be different ads which means that each market should see would be different. So, in this case you would like to make two sets of ads and have an ad group to go to a landing page and the other to a different landing page.

3) Use keywords in your landing page and make sure that meta descriptions appear in these pages.

Not too discouraged. It may take a little 'things happen the way you want, if you remove the keywords and start from scratch can be even longer since Google remembers the task for old keywords and campaigns. So be patient if you do it right the results will come .......